Will Smith's 'ethical' water brand lands in UK but he won't be brandished  on its advertising

Will Smith's 'ethical' water brand lands in UK but he won't be brandished on its advertising

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Will Smith’s ‘ethical’ brand Just Water has launched in the UK after inking a tie-up with Boots and Whole Foods. The chief executive tells The Drum why the firm is confident its offering will take off and why marketing won’t be focused on the celebrity-status of its founders.

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